In order to ensure sales associates get the most from your content to help them do their job and sell more of your product, here are some best practices related to creating content;

1. Use the right information - keep things simple, break your training plans up into modules

2. Understand how sales associates like to learn - research has demonstrated that a concise video (1-2 mins) is the most engaging tool associated with this type of learning

3. Know your audience - don't use the same marketing info that goes out to the consumer, you are looking to give sales associates the tools they need to enable them to increase sales of your product(s)

4. Customer use cases - give examples of real life scenarios which will enable sales associates to tell stories to customers they are interacting with