Channels are created to house or group together a Brand or Vendors content. Within a channel a user will find the lesson plans the are available to whomever has been granted access to that channel.
A retailer can request access to a brand or vendors channel by submitting a request (see 'what is a request'). Once a user is granted access to any given channel it is then defined as a connection (see 'connections' article)
Channels, when created can be set as public or private. A public channel is open for requests from whomever discovers it (see 'discover feature'). When a connection is made after 'following' a brand or vendor, the user will see the available channels from that brand or vendor. The user can then request access to the channels that contain the needed content.