Channels are created to house or group together a Brand or Vendors content. Within a channel, a user will find the lesson plans that are available to whomever has been granted access to that channel.
A retailer can request access to a brand or vendors channel by submitting a request (see 'How Do I Know If I've Requested Content'). Once a user is granted access to any given channel it is then defined as a connection (see 'What are Channel Connections')
Channels, when created, can be set as public or private. A public channel is open for requests from whomever discovers it (see 'The Discovery Zone'). When a connection is made after 'following' a brand or vendor, the user will see the available channels from that brand or vendor. The user can then request access to the channels that contain the needed content.