Keeping Sales Associates engaged with your content is crucial for maintaining product knowledge and building brand advocacy. One of the most effective ways to do this is by sharing fresh, relevant content on a consistent schedule.
🔁 Recommended Frequency
📅 Release new content every couple of weeks.
Regular updates keep your brand top of mind and give Associates a reason to log back in and engage with your content.
💡 What Kind of Content Should You Share?
Rotate through a variety of content types to keep things fresh and engaging:
📣 Brand Updates
Share weekly, monthly, or quarterly updates about your company, upcoming campaigns, or seasonal trends.
🆕 New Product Launches
Introduce new products with a short explainer video or interactive training. Highlight key features, benefits, and how to position them in-store.
🎯 In-Store Promotions
Let associates know what’s currently on offer — discounts, bundles, or special deals they can mention to customers.
🧑💼 Team Spotlights or Interviews
Feature Store or Area Managers to share quick interviews, helpful tips, or success stories.
✅ Quick Tips
Keep content short and to the point — 1–3 minutes is often ideal.
Use a mix of video, images, and quizzes to keep things engaging.
Track what gets the most views and interactions to inform your future cadence.
Consistency is key. A steady stream of useful, engaging content keeps Sales Associates informed, motivated, and confident in recommending your brand.