1. Keep It Clear and Simple
Don’t overload your content. Break training into short, focused modules, and assume your audience is seeing your product for the first time.
Avoid jargon or assumptions about prior knowledge.
Stick to practical, product-specific info.
2. Focus on How Sales Associates Learn
Research shows that short videos (1–2 minutes) are the most effective format.
They're quick to consume and work great for busy associates who may only have a few minutes between customers.
3. Tailor Content to Your Audience
Don’t copy-paste marketing materials meant for consumers.
Instead, focus on what helps a sales associate explain, position, and sell your product effectively.
Ask yourself: “Will this help them sell better, faster, or with more confidence?”
4. Use “Storyselling” Techniques
We love this approach - and so do associates.
Share real-life scenarios.
Give examples they can retell to customers.
Focus on the “why”, not just the “what”.
Stories make content memorable and help build stronger customer conversations.
5. Add Badges to Boost Engagement
Badges are a great way to gamify the learning experience. They’re visible on the user’s profile and:
Reward completion or performance.
Can include redeemable codes or links to offers.
Drive higher feedback and completion rates.
They’re optional, but brands that use badges tend to stand out and see stronger content performance.
💡 Final Tip
Before publishing, ask yourself:
“Would this help me sell the product if I knew nothing about it?”
If the answer is yes - you’re on the right track.