📣 What Is Brand Advocacy?
At its core, Myagi is about building stronger connections between brands and retailers.
With the Brand Advocacy feature, we’re taking this one step further — helping brands understand how retail teams perceive their products, track real-time sentiment, and close the gap between knowledge and advocacy.
This tool enables brands to:
Capture continuous feedback from sales associates
Measure brand trust, product understanding, and recommendation likelihood
Turn frontline staff into true brand champions 💪
📍 Where to Find Brand Advocacy
You can access Brand Advocacy in the Analytics → Overview section of the Myagi platform. Scroll down the Overview page to see your current Brand Advocacy Score.
⚙️ How It Works
Sales associates now have the opportunity to share quick feedback through short, weekly sessions directly in the Myagi mobile app. These sessions include targeted questions on:
🧠 Brand Recognition – How familiar they are with your brand.
📦 Product Knowledge – How well they understand your products.
💡 Brand Sentiment – How positively they feel about the brand.
👉 Associates can submit feedback for up to five brands per week.
👉 Each completed session also earns them XP, boosting engagement and participation.
⭐️ Understanding Your Brand Advocacy Score
Your Brand Advocacy Score is a dynamic measure of how retail staff perceive and advocate for your brand. It’s not linked to content completion or training progress. Instead, it’s calculated based on real feedback submitted by frontline associates and updates regularly as new responses come in.
This score helps you answer key questions:
How well is your brand understood on the shop floor?
Do associates feel confident recommending your products?
Are your training efforts translating into advocacy?
📈 Over time, a rising score signals growing brand trust, better product knowledge, and a stronger presence at the point of sale.
💡 Why It Matters
The Brand Advocacy feature gives brands actionable insights to:
🔍 Identify gaps in knowledge or perception
📊 Measure the impact of your training and content initiatives
🤝 Build stronger relationships with retail associates
🛍️ Boost recommendation rates — leading to more confident selling and better customer experiences
By moving beyond training completion metrics, Brand Advocacy helps brands measure real-world influence in-store and transform retail staff into passionate brand advocates.
🛠️ Admin Tools: Viewing and Exporting Feedback
Go to the Content tab in the Admin Portal.
Select the Feedback section.
Filter the feedback you'd like to see.
Export data for further review or internal reporting.
