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Creating Effective Incentives to Drive Engagement

Learn how to use incentives to drive engagement, reward users, and promote content on Myagi.

Myagi Support avatar
Written by Myagi Support
Updated this week

Incentives are a powerful way to boost engagement and encourage content completion year-round.

Create digital incentives with Badges that contain reward codes, or simply create a Badge that displays an achievement of completing content.

Why Use Incentives?

People love recognition - whether that’s through digital badges, discounts, or a chance to win something. Incentives can:

  • Increase content completion

  • Make learning fun and visible with badges and prizes

  • Build an emotional connection with your brand

  • Help drive focus around key campaigns or launches

  • Keep engagement consistent throughout the year

Tip: Incentives should support engagement, not replace genuine interest in your content.

Types of Incentives

You can reward users in various ways:

  • Badges – Mark achievements and add reward codes

  • Contests – Pick random winners from those who complete specific content

  • Milestone incentives – Reward users who complete all plans or all badges

  • Team-based rewards – Recognize entire store teams for performance

Setting Goals

Before launching any incentive, decide who you're targeting and what behavior you want to encourage.

For Retail Partners (External Audience)

  • Boost training completion: Motivate retail staff to finish key Plans that improve product knowledge.

  • Activate more stores: Encourage dormant or new store locations to get started with Myagi. Tracking the activated stores will require everything to be set up within Network Groups. Click here to set up Network Groups.

  • Grow user sign-ups: Get more frontline staff registered and connected to your content.

  • Re-engage low-performing areas: Target specific regions or teams that show low activity and reward improvements.

For Internal Teams (Your Company)

  • Recognize top performers: Reward team members who drive the most sign-ups or completions.

  • Encourage proactive outreach: Track which reps or trainers are helping stores get activated.

  • Drive consistent engagement: Use monthly goals or content pushes to maintain long-term activity across the platform.

How Often to Run Incentives

Don’t rely only on big, rare giveaways. Smaller monthly or campaign-based incentives work better to build consistent habits.

For example:
Launch a monthly challenge tied to product updates, seasonal pushes, or campaign moments.

Promote Your Incentive Effectively

Use all available channels:

  • In-app Announcements (learn more here)

  • Direct email or messages to retail managers

  • Retail HQ - Reach out to the retailer headquarters and get them to reach out to all of their participating stores

  • Posters or flyers in physical store spaces

Decide on the Right Incentive

This is where you can get creative. The best incentives don’t have to be expensive — they just need to feel relevant, achievable, and rewarding.

Whether you want to motivate individuals or entire teams, here are some popular incentive types that have proven to drive engagement and build loyalty across the Myagi network:

Deliver Rewards

As a Myagi admin, you won’t have direct access to user emails (if they're not in your company).
To deliver prizes:

  • Add a Google Form or Typeform link inside the badge or announcement (You can learn more about announcements here)

  • Ask winners to submit contact or delivery info

This ensures privacy and lets you distribute rewards efficiently.

Example Incentive Plan

Objective: Increase completion of three product-focused Plans in underperforming stores
Audience: Retail network
Promotion: Shared via Myagi announcement, store manager email, and poster in breakroom
Mechanics:

  • Everyone who completes all three Plans by [date] earns a badge

  • The badge includes a link to the prize draw form

  • 5 random winners receive branded swag

Final Thoughts

The best incentives are:

  • Simple to understand

  • Easy to participate in

  • Aligned with real business goals

  • Well-communicated and consistently measured

Incentives are not just about driving completions - they’re about building an experience that sales associates want to come back to.

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