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Myagi KPI Definitions

Understanding Key Performance Indicators

Michael Reddick avatar
Written by Michael Reddick
Updated over 2 years ago

Key Performance Indicators

% Activated stores

The number of stores connected against the number of stores with a pending activation.

  • A high number indicates that many of the stores you are connected to have at least one user.

    • In this case, you should focus on encouraging the users to consume your content and increasing the average number of users per store.

  • If the number is low, focus first on activating the stores by having at least one user signed in to the account. Ideally, this would be the store manager.

    • Run an internal activation incentive with your field teams and a "new users incentive" with the retailers.


% Active stores

The number of active stores against potential active stores.

  • A high score shows that many users are active in their Myagi accounts.

    • In this case, focus on engaging those stores on your content.

  • If the score is low (below 50%), Myagi can help by being put in contact with the account owner and running some activation directly in their account.

  • Publishing regularly new content and announcing it will help increase your active stores.


% Engaged stores

Engaged stores against active stores

  • If the % is high (above 70%), it means that the users are interested in your content.

  • If the score is below 70%, create an incentive around the completion of certain content in the channel you share.

  • Creating regular announcements will help increase the number of stores that are engaging with your content.


% Engaged users

Users engaged against total enrolled users

(Can include users that have left the company)

  • If this score is lower (under 15%), you can use announcements to draw attention to specific plans.

    • Create an incentive with an easy completion requirement.

    • Offer a discount code using a Badge to all users for completing specific content.

    • Create a contest where you draw from the list of names that have completed the specific content.


Average users per store

Total enrolled users against the number of stores connected + pending activation.

(Can include users that have left the company)

  • To increase this number, run an internal incentive with your field team.

    • Measure the success by looking at the newest users added and run an incentive for store managers or brand reps that encourages them to invite their teams.

    • The store manager or brand rep having the highest % of added users to their teams/stores during the period wins a prize.


Average users engaged

Engaged users against active teams

  • To improve this number, create an incentive based on the completion of certain plans and reward all users.


Average lesson completed by users

Number of lessons completed by users

  • When this number is too low, especially if some important lessons/plans are not completed, create a badge and incentive associated with the completion of these plans.


% Completion rate

Lesson completed against lesson views

  • A low completion rate indicates that the users are leaving the content before the end of the lesson.

  • People can be interrupted by a lot of different things so we want to focus on the controllable aspects of your content.

    • Perhaps the content wasn't compelling enough, they didn't understand the benefits, or there wasn't a clear reason for them to complete it.

      • Check if they leave feedback and potentially request a content audit with Myagi services to ensure your content is the best it can be.


Metric Definitions

Total stores connected

The number of retailers teams connected to your account. (Claimed and pending activation)

Pending Activation

The number of retailers teams connected to your account that does not have users logged in.

Active stores

The number of retailers teams that have been active in their Myagi account in the last 30 days.

Engaged stores

The number of retailers teams that have viewed your content in the last 30 days.

Total enrollment

The number of users that are enrolled in your content.

Users engaged

The number of users that have viewed your content.

(Can include users that have left the company)

Lesson views

The number of lessons that have been started.

Lesson Completion

The number of lessons that have been successfully completed. (The user must pass the quiz successfully)

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