Why create a feedback loop?
Product or sales training content is often thrown over the fence to the Sales Associates without ever checking to see if it is useful, insightful, or fit for purpose.
Sales Associates are asked to consume extra-long videos or read through PDFs jam-packed with details and they don't always get the chance to share their experience or feedback with reps when they visit stores for training.
With Myagi, You can create a feedback loop and encourage the sales associates to share their feedback or highlight their needs and concerns directly after consuming your content.
Every lesson attempt is an opportunity to collect valuable feedback from the people who complete your content. Keeping you connected with Sales Associates across your network.
By creating a feedback loop with your content, you'll be able to quickly address issues, and concerns, and find opportunities to make your content more dynamic and fit for purpose.
Your content shouldn't be a static one-size-fits-all training and it shouldn't be thrown over the fence for the Sales Associate to consume.
Instead, you should encourage feedback and constantly look for ways to improve your content for the Sales Associates.
Click here to see our blog post: Why Brands need feedback on their content.
3 Steps to create your feedback loop on Myagi.
1. Encourage Feedback
How?
Use your content to speak directly to the Sales Associates. Tell them that you want their feedback and that you will be reviewing and replying to the comments they leave on the content.
Why?
You need to know what Sales Associates are experiencing on the sales floor and you need to stay connected to their ongoing needs. By replying to their comments, you'll be actively showing them that their feedback has landed and that you are
2. Respond to Feedback
How?
Click here to review how you can reply to feedback left on your Myagi content.
Why?
Sales Associates that receive a response to their feedback are 1.5x more likely to leave feedback and continue to engage with your content. Remember to keep it positive and thank them for leaving their feedback.
3. Implement Feedback
How?
There are multiple ways to implement feedback into your content. You are not limited to the ideas provided below. You should always think of new and creative ways to implement the feedback left on your content.
You can create an ongoing series where you address the feedback Sales Associates leave on your content.
This gives you the ability to expand on questions or provide more context around your products while you are publicly responding to the feedback.
This is also a great way to build trust and give your brand a voice and personality that sales associates can remember.
Use the next piece of content to thank "those who left feedback."
This is a great way to show the audience that feedback is important to you without a lot of effort or time.
You can start every video with a "Thank you for your feedback" and end every video with a "Please leave your feedback." Showing that feedback is a top priority for you and your brand.
Why?
This is a great chance to gain trust and show that you are seeking to support the Sales Associates with your content.
Your content will be much more effective when it is aimed at fulfilling the needs of the Sales Associates selling your products.
When you are actively seeking, reviewing, and implementing feedback you'll have a better understanding of the challenges and blockers Sales Associates face daily.
By Creating a feedback loop on Myagi, you'll be encouraging Sales Associates to ask questions, and express concerns that can help you continuously adapt and evolve your content to suit their ongoing needs.